Why I Wrote This Book

Marketing is more than catchy slogans; it shapes identities and economies. But history shows us that when profit is prioritized over people - from Big Tobacco to the Opioid crisis - the results are devastating.

I wrote The Urgent Need for Ethics in Marketing as a call to action. It is a guide for marketers and founders who want to recognize the influence they wield and wield it responsibly.

What You Will Learn

We analyze historical cases - from Joe Camel to FTX - to understand how campaigns manipulate psychological biases and bury risks . Learn to spot these patterns so you never repeat them.

The History of Harm

Nudging vs. Manipulation

The Ethical Toolkit

There is a fine line between helping a customer choose and forcing their hand. I provide a framework to distinguish ethical "nudging" from coercive manipulation .

Theory isn't enough. The book includes practical tools, including the "Marketing Oath" and a 9-point ethical checklist to evaluate your campaigns before they go live.

What You Will Learn

Get the framework that ethical founders use to build brands that last.